Becoming a Public Company Director: Social Media Strategies


by Tracy E. Houston —

THE SINGLE MOST IMPORTANT TASK to reach your goal of creating an executive-level social media campaign is the creation of strategic content flow based on your board-level value proposition. In this handbook, a sequel to Becoming a Public Company Director, board advisory consultant Tracy E. Houston compiles a clear and compact roadmap that contains numerous practical ideas any executive can put to use immediately. Today, social media allows you to engage with large networks of individuals around common interests in a way that was previously unimaginable. Becoming a Public Company Director: Social Media Strategies is a powerful resource for professionals who aspire to sit on a board and for sitting directors who wish to expand their online footprint and grow their board-focused network.

Offering a board-level explanation of how to approach your own content strategy, Becoming a Public Company Director: Social Media Strategies provides unique insight and guidance to create your own conversations that powerfully communicate your message across numerous social media platforms. Your integrated online presence needs to be approached in a very thoughtful manner. That is because, in comparison, it is relatively easy to create your presence than to reverse or remove it. Becoming a Public Company Director: Social Media Strategies is a reference guide that provides the critical tools needed for holistic planning that will help you to:

  • Develop a strategic social media campaign with step-by-step instructions;
  • Utilize the Top 10 best ways to build a social media strategy;
  • Maximize professional visibility with your brand;
  • Appeal to professionals in the world of corporate governance;
  • Create thought leader social media conversations;
  • Quickly grasp executive-level etiquette for social media conversations;



Tracy E. Houston, M.A. is the President of Board Resources Services, LLC. She is a refined specialist in board consulting and executive coaching with a heartfelt passion for rethinking performance, teams, and the boardroom.

Tracy’s “deep smarts” of the boardroom’s ecosystem are gained from first-hand participation as a former sitting director, consultant to boards and author of the Board Guru™ eBook Series With nine years of experience executing board search and governance based consulting engagements, her boardroom background, along with key insights of the politics of leadership and the competitive pressures of today's global marketplace, is embodied in a roll-up-your-sleeves style.

Tracy, with six years of experience as a sitting director, was one of the nation’s youngest women to sit on a board in the electric utility sector where she provided leadership during a period of industry change driven by deregulation, privatization, technology and globalization forces. She is the past chairman of the board of the International Center for Appropriate and Sustainable Technology. In 2008 she was inducted into one of Colorado's local women's hall of fame groups.

Extensively published, Tracy has written hundreds of blogs that are featured on several award- winning websites. Frequently quoted, Tracy has recently appeared in Corporate Counsel’s In-House Straight, Energy Wire and After Nines. Her articles have been seen in many publications from The Denver Business Journal, Financial Executives International Magazine and Computer Weekly.

Tracy’s formal education includes a Bachelor of Science, Business Management from Metropolitan State College. Her graduate studies were completed at the University of Denver. She is a patron member of the Colorado Bar Association. Tracy is an avid hiker and recently backpacked in the Grand Canyon.