by Jeffery Tobias Halter —
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“Engaging men in the advancement of women is truly the new frontier for every company in America, and this is the book that will show you how to do it.”
- from the foreword by Betsy Meyers, Founding Director of the Center for Women in Business at Bentley University
There are three simple reasons to invest in women
• Grow revenue
• Improve operating profit
• Enhance company reputation.
WHY WOMEN is the first business book written by a man on how organizations need to harness their most valuable asset – women! To advance women organizations must engage men in the process. Through extensive research into the best practices of Fortune 500 companies Jeffery shows you how to create Integrated Women’s Leadership Strategies.
“You will never drive long-term systemic change for women without active male engagement. Men still hold 85% of senior leadership positions in companies. Women’s leadership advancement is stuck in this country and the number of women in senior leadership roles hasn’t changed in 10 years. Women have been saying this for years. Today the conversation must include the men who are still in charge.” - Jeffery Tobias Halter
WHY WOMEN is an insightful guide on how-to move the needle on women’s advancement and in doing so attract and retain talent, better serve your customers and key influencers and improve your company’s bottom line. read more...
About Jeffery Tobias Halter - Jeffery is a corporate gender strategist. The country’s leading expert on engaging men to advance women, Jeffery is the President of YWomen, a strategic consulting company. The former Director of Diversity Strategy of The Coca-Cola Company, Jeffery has worked with leading companies including McDonald’s, Deloitte, Publicis Groupe, GE and more. Jeffery’s latest book WHY WOMEN, The Leadership Imperative to Advancing Women and Engaging Men, is the first business book written by a man on how companies can advance women to enhance the company. A highly sought-after speaker, Jeffery is aTEDx speaker and frequently talks at industry and corporate events.